Contractors keep more of what they earn.
Proactive tax strategy and CFO work for HVAC, plumbing, electrical, and roofing companies. Not a return prepared in April. A plan built before the year is over.
Trusted by growing businesses across industries
Your CPA Isn't Built to Make You Money
Traditional accountants file taxes once a year. By then, it's too late to save. Here's what's really costing you:
Reactive Tax Filing
If your CPA only calls at tax time, you're missing year-round strategies that could save $30K+ annually. Every month without proactive planning is money gone.
Flying Blind on Cash Flow
82% of business failures cite cash flow problems. If you don't know your 13-week cash runway, you're one bad month away from crisis mode.
Owner Stuck Doing the Books
You went into business to run jobs and build a crew, not to reconcile QuickBooks at 11pm. Every hour in the books is an hour off the tools and away from the next bid.
Your CPA is probably fine.
Most are. Their job is to file an accurate return, and between January and April they are drowning. That is a compliance job, and it happens after the year is already over.
Strategy is a different job. It happens before December 31, it requires knowing how your business actually runs, and almost nobody is paying anyone to do it. So it does not get done, and the return comes back accurate and expensive at the same time.
We Diagnose Before We Prescribe.
Start with our free Tax Savings Calculator to see what you might be leaving on the table. If there's a fit, we conduct a Financial Risk Assessment™: a 120-point diagnostic that identifies exactly where your finances need attention. Only then do we recommend services.
That's why our clients see results. We show our pricing in the open, then prescribe exactly what you need, nothing you don't.
Real pages from a client's 120-point FRA report
Your Path to Financial Clarity
Four steps, and the first one costs you nothing.
Free Strategy Call
We learn about your business, your goals, and your pain points to see if we're the right fit.
Financial Risk Assessment™
Our 120-point diagnostic analyzes 12 months of financials to uncover gaps, risks, and tax savings opportunities.
Custom Solution
We walk you through what the diagnostic found and build the plan around it. Nothing gets prescribed that the numbers don't justify.
Scale with Confidence
Monthly reporting, proactive tax strategy, and CFO-level guidance, so you focus on growth while we handle the numbers.
One Finance Department, Not Five Vendors
Bookkeeping, proactive tax, and a fractional CFO under one team and one monthly invoice. No more juggling logins and praying the numbers add up.
Never Touch Your Books Again
Your books closed in 5 business days, every month. Investor-ready financials, real-time dashboards, and zero reconciliation headaches on your end.
Avg. close time: 5 daysKeep $37K More Per Year
Year-round tax strategy that catches deductions, credits, and entity optimizations your CPA files too late to use.
Avg. savings: $37K/yearA $300K CFO for a Fraction
Budgets, forecasts, board-ready reporting, and a strategic partner who knows your numbers cold, without the full-time salary.
Clients grow 2.4x fasterKnow Your Runway, Always
13-week cash forecasts and weekly reports so you spot shortfalls before they happen, and fund growth when the timing is right.
Zero surprise shortfallsReal Results from Real Businesses
Not vanity metrics. Revenue, tax savings, and time reclaimed.
Commercial GC Scaled from $1.2M to $4.8M While Cutting Tax Burden by 42%
"I was spending 15 hours a week on financial admin. Now I spend zero."
DTC Brand Recovered $87K and Closed Series A in 6 Weeks
"Our books were a mess. Investors wouldn't touch us. Today CFO cleaned everything up, found $87K we'd overpaid, and we closed our Series A in 6 weeks."
Built for Contractors
HVAC, plumbing, electrical, roofing, and the general contractors who run the jobs. Most of our contractor clients run $750K to $10M+ in revenue.
HVAC & Mechanical
Seasonal swings, install vs. service margins, and equipment depreciation timed to your tax year.
Plumbing
Emergency and service-call mix, truck stock, and the cash flow behind same-day work.
Electrical
Job costing and progress billing on longer projects, plus retainage that ties up your cash.
Roofing
Material cost swings, crew scale, and margins that move with every load of shingles.
General Contracting
WIP reporting, bonding-ready financials, and subcontractor 1099s handled without the scramble.
Built by Someone Who's Been in Your Shoes
Today CFO was founded by Tom Woolley. He built and sold a company before starting this one, so he has met payroll, carried real risk, and made the calls you make every week. He holds an MBA, not a CPA, and he reads your numbers the way an owner does, not the way a filer does.
His focus is cash flow. Every engagement starts with one question: where is your money going, and how do we keep more of it? For most contractors, no one has asked that question before the year is already over.
Results, Not Just Praise
"Today CFO found $127K in tax savings my previous CPA missed. They've done more for my business than any firm I've worked with in 20 years."
"I used to spend every Sunday night doing books. Now I spend it with my family. They handle everything, and I actually understand my numbers."
"Our books were a disaster. Today CFO got us fully compliant, streamlined everything, and made major business decisions so much easier. Highly recommend."
Every testimonial is from a real Today CFO client. We shorten last names and show each client’s industry in place of their company name to respect their privacy, the same discretion we’d give you.
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