Fractional CFO Services. Without the $300K Salary.
A fractional CFO gives your growing business the strategic financial leadership it needs — forecasting, cash flow visibility, investor-ready reporting — at a fraction of what you'd pay a full-time hire.
Houston-based, serving clients nationwide — see our Houston fractional CFO page.
The Math Is Simple
Scaling Without a CFO Is Flying Blind
You've grown past the point where you can manage finances yourself. Here's what that's costing you.
No Visibility Into Cash
You don't know if you'll have cash in 90 days. Every big decision feels like a gamble.
Flying By Gut Feel
No forecasts. No KPIs. No budget vs. actuals. You're making $1M+ decisions based on instinct.
Can't Get Capital
Banks and investors need financial models, projections, and clean data. You don't have them.
What Does a Fractional CFO Cost? Real Packages, Real Prices.
No "book a call to find out." Every package is month-to-month with a dedicated CFO — and your FRA confirms which one fits before you pay a dollar.
Scale CFO
- Financial statements package — GAAP, investor-ready
- 13-week cash forecast, updated weekly
- KPI dashboard — your 10 core metrics
- 60-minute CFO strategy call
- Budget vs. actuals with variance commentary
- Email/Slack access to your CFO
Foundational CFO
- Extended dashboard — 15 metrics with trend analysis
- Bi-weekly executive summary with action items
- Monthly scenario modeling — "what if" before you decide
- Annual budget built with your leadership team
Strategic CFO
- Weekly financial briefing
- Board & investor reporting
- Fundraising & M&A support
- 20+ metric dashboard with benchmarks
Under $3M in revenue? A full CFO package is usually overkill — bookkeeping + tax strategy is the right start. Over $10M or multi-entity? We scope it custom. Either way, your FRA tells you straight.
What Would a CFO Actually Be Worth to You?
Drag the sliders to your numbers and watch the math work in your favor.
Illustrative, not a promise. "Save vs. a full-time CFO hire" compares your investment to a ~$250K/yr loaded full-time salary; profit upside is your own estimate. The FRA produces real numbers from your actual financials.
Not Sure Which Package? Your FRA Prescribes It.
Not every business needs a CFO — and nobody needs the wrong tier. Your FRA tells us if you do, and exactly which package fits your stage.
The FRA Determines Your Path
We review 12 months of financials + your goals
We show you exactly where the gaps are
Bookkeeping only? CFO? Which package? We prescribe what fits.
Tangible Deliverables. Clear Cadence.
What lands in your inbox, and when. Depth scales with your package.
Financial Statements Package
P&L, Balance Sheet, Cash Flow — GAAP-compliant and investor-ready.
MonthlyBudget vs. Actuals Report
Line-by-line variance analysis with explanations for every significant gap.
Monthly13-Week Cash Forecast
Rolling weekly cash projections updated every Monday.
WeeklyKPI Dashboard
Real-time dashboard with the metrics that matter most to your business.
Real-timeCFO Strategy Call
Dedicated time with your CFO to review performance and plan ahead.
MonthlyFinancial Model Updates
A working model of your business — 18-month projections updated against actual performance.
QuarterlyAnnual Budget
Detailed budget built with your leadership team, aligned to growth goals.
AnnuallyBoard/Investor Reporting
Investor decks, models, and due-diligence prep. We've helped clients raise $50M+.
As neededWhat CFO-Level Guidance Actually Delivers
A few of the engagements that show what changes when the financials finally tell the truth.
No job costing visibility. Cash flow timing issues. Couldn't bid on larger projects without better financials.
No financial model. Couldn't answer investor questions. Due diligence was a disaster waiting to happen.
Inventory eating cash. No visibility into profitability by SKU. Owner making decisions by gut.
Representative client engagements; identifying details anonymized to protect confidentiality.
You're Not Hiring a Firm. You're Hiring Tom.
Today CFO was founded by Tom Woolley — and when you start an engagement, you work with a dedicated CFO who knows your numbers cold, not a rotating cast of junior analysts.
Tom holds degrees in Accounting and Computer Science plus an MBA, spent years in corporate technology and manufacturing, and built and sold a software company (acquired 2011) before founding Today CFO in 2015. His obsession is the one thing that quietly sinks profitable companies: cash flow. Every engagement starts with one question — where is your money going, and how do we keep more of it?
"Today CFO found $127K in tax savings my previous CPA missed. They've done more for my business than any firm I've worked with in 20 years."
Mark Dament — Owner, S&S Doors
Who CFO Services Are (and Aren't) For
CFO services are a great fit if you:
CFO services may be overkill if you:
That's okay. Your FRA will tell us exactly what you need. Sometimes bookkeeping + tax planning is the right answer.
Frequently Asked Questions
How much does a fractional CFO cost?
Our CFO packages start at $4,000-$7,000/month and scale with your complexity — see the full deliverables above, or compare every service on our pricing page. Your FRA includes a custom quote based on your actual needs.
Will I work with the same person?
Yes. You get a dedicated CFO who knows your business inside and out. Not a rotating cast of junior analysts.
Do I need bookkeeping too?
CFO work requires clean books. If yours aren't there yet, we bundle bookkeeping + CFO into one engagement. Same team, one invoice.
How is this different from my CPA?
Your CPA files taxes. We help you run the business — forecasting, cash management, growth strategy, investor relations. Different job entirely.
How much time does this take from me?
About 2-4 hours/month for strategy calls and reviews. We do the heavy lifting. You make decisions.
What if I outgrow fractional CFO?
Great problem to have. We'll help you hire a full-time CFO when you're ready, and transition everything seamlessly.
Start With a Free Financial Risk Assessment
We analyze 120 data points across your business and tell you straight: whether you need a CFO, which package fits, or whether a simpler fix will do. No cost, no obligation, no pressure — if CFO services aren't right for you, we'll say so.