Today CFO ("we," "our," or "us") is committed to protecting the privacy and security of your personal and financial information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our website, services, and financial planning tools. As a provider of bookkeeping, tax planning, and CFO advisory services, we understand the sensitive nature of the information you entrust to us.
Information We Collect
We collect information necessary to provide our bookkeeping, tax and financial services. This includes:
Personal Information
- Full name, email address, phone number, and mailing address
- Social Security Number (SSN) or Employer Identification Number (EIN)
- Date of birth and state of residence
- Business name, entity type, and industry
Financial Information
- Bank account and credit card information for reconciliation and payment
- Income statements, balance sheets, and other financial records
- Tax returns, W-2s, 1099s, and other tax documents
- Payroll data including employee compensation information
- Investment and retirement account information
Technical Information
- IP address, browser type, and device information
- Website usage data and browsing patterns
- Information submitted through our online calculator and contact forms
How We Use Your Information
We use the information we collect to:
- Provide bookkeeping, tax preparation, and CFO advisory services
- Prepare and file tax returns on your behalf
- Develop proactive tax strategies and financial plans
- Generate financial reports, projections, and analysis
- Process payroll and manage employee tax documentation
- Communicate with you about your account and our services
- Provide personalized savings estimates through our online calculator
- Comply with legal and regulatory requirements
- Improve our website and services
Information Sharing
We do not sell your personal or financial information for monetary compensation. We may share your information in the following circumstances:
- Tax Authorities: When filing tax returns or responding to tax-related inquiries on your behalf with the IRS, state, and local tax agencies
- Service Providers: With trusted third-party tools and platforms (such as accounting software, payroll processors, and secure document management systems) that are essential to delivering our services
- Advertising and Analytics Partners: With services such as Meta (Facebook and Instagram) and Google to measure the effectiveness of our marketing and reach potential clients. See the "Advertising and Marketing" section below for specifics on what is shared and how to opt out.
- Legal Requirements: When required by law, subpoena, court order, or government regulation
- Business Transfers: In connection with a merger, acquisition, or sale of assets, where client information may be transferred as a business asset
- With Your Consent: When you have given us explicit written authorization to share information with a specific third party, such as a lender, investor, or attorney
Data Security
We take the security of your financial information seriously and implement industry-standard safeguards to protect your data:
- Encryption of data in transit and at rest using SSL/TLS protocols
- Secure, access-controlled cloud storage for all financial documents
- Multi-factor authentication for all team member accounts
- Regular security audits and vulnerability assessments
- Employee training on data protection and confidentiality best practices
- Strict access controls limiting data access to authorized personnel only
While we employ robust security measures, no method of electronic storage or internet transmission is 100% secure. We continually work to protect your information but cannot guarantee absolute security.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Improve website performance and user experience
- Support marketing and advertising efforts
You can control cookies through your browser settings. Disabling cookies may affect certain features of our website, including the savings calculator functionality.
Third-Party Services
Our website and services may integrate with third-party platforms including:
- Cloud-based accounting software for bookkeeping and financial reporting
- Secure document sharing and storage platforms
- Payment processing services
- Analytics tools (such as Google Analytics) for website improvement
- Advertising platforms (such as Meta and Google Ads) to reach potential clients
- Customer relationship and lead management platforms
- Email communication platforms
These third-party services have their own privacy policies, and we encourage you to review them. We select partners that maintain strong data protection standards consistent with our commitment to your privacy.
Advertising and Marketing
We use advertising and marketing services to reach business owners who may benefit from our tax planning and CFO advisory services. These services help us measure the effectiveness of our campaigns and show relevant content to potential clients.
Meta (Facebook and Instagram)
We use the Meta Pixel and Meta Conversions API on our website. When you visit our site, your browser may share information with Meta, including your IP address, browser and device information, pages viewed, actions taken (such as starting or completing the savings calculator or submitting a form), and a hashed version of your email address if you provide one. Meta uses this information to measure ad performance, attribute conversions to our campaigns, and help us reach similar audiences. For more information about how Meta uses this data, see Meta's Privacy Policy.
We use Google Analytics and Google Ads to understand website traffic and run advertising campaigns. Google may collect information about your visit, including IP address, browser, device, and pages viewed. See Google's Privacy Policy for details.
How to Opt Out
You have several options to control how advertising data is collected and used:
- Adjust your Meta ad preferences at facebook.com/adpreferences
- Adjust your Google ad settings at adssettings.google.com
- Opt out of interest-based advertising across many networks via the Digital Advertising Alliance at optout.aboutads.info
- Use your browser's built-in privacy controls, including third-party cookie blocking and Global Privacy Control signals
Opting out of advertising tracking does not remove ads, it only limits how those ads are personalized to you.
Your Rights
You have the following rights regarding your personal and financial information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal retention requirements for tax and financial records
- Portability: Request a copy of your data in a commonly used electronic format
- Opt-Out: Opt out of marketing communications at any time
- Withdraw Consent: Withdraw consent for data processing where consent is the legal basis
Please note that certain financial and tax records must be retained for legally mandated periods (typically 3-7 years) regardless of deletion requests, in compliance with IRS regulations and applicable state laws.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
- Email: contact@todaycfo.com
- Website: todaycfo.com/contact
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.