Accounting Built for Startups
Your financial foundation matters from day one. We help founders set up the right entity structure, track burn rate in real time, and build the investor-ready financials that fuel fundraising and sustainable growth.
STARTUP CHALLENGES
The Financial Hurdles Every
Founder Faces
Cash Burn Management
Without clear visibility into your burn rate and runway, you risk running out of cash before hitting the milestones that attract your next round of funding. Most startups fail not from bad ideas, but from running out of money.
Fundraising Readiness
Investors expect GAAP-compliant financials, clean cap tables, and clear unit economics. Scrambling to compile these during due diligence signals disorganization and costs you leverage at the negotiating table.
Entity Structure Decisions
C-Corp vs. S-Corp vs. LLC -- the wrong choice costs thousands in unnecessary taxes and can complicate future fundraising. Most founders make this decision without understanding the long-term tax implications.
Founder Compensation
Balancing salary, equity, and distributions as a founder is a tax minefield. Take too much salary and you overpay FICA. Take too little and the IRS flags you. Getting this right from the start saves significant money.
HOW WE HELP
Startup-Specific Services
That Scale With You
Bookkeeping From Day One
Clean, categorized books from your first transaction. We set up your chart of accounts for startup-specific needs -- tracking R&D spend, customer acquisition costs, and departmental burn separately so you always know where the money goes.
Tax-Efficient Entity Setup
We analyze your fundraising plans, founder count, and growth trajectory to recommend the optimal entity structure. If you plan to raise VC, we set up a Delaware C-Corp with proper QSBS eligibility. Bootstrapping? An S-Corp may save you tens of thousands.
Burn Rate Tracking
Real-time dashboards that show your monthly burn, runway at current spend, and scenario modeling for different growth rates. Know exactly when you need to fundraise again and how hiring decisions affect your runway.
Investor-Ready Financials
GAAP-compliant financial statements, monthly close packages, and board-ready reporting that gives investors confidence. When due diligence comes, your financials are already buttoned up and audit-ready.
Cap Table Guidance
We help you understand the tax implications of equity grants, stock option pools, SAFEs, and convertible notes. Proper 409A valuations and option exercise planning prevent nasty tax surprises for founders and early employees.
R&D Tax Credit Claims
Many early-stage startups qualify for R&D tax credits but never claim them. We identify qualifying activities, document them properly, and capture credits that can offset payroll taxes even before you are profitable.
WHY TODAY CFO
Why Startups Choose Today CFO
We Speak Startup
We understand burn rate, runway, MRR, CAC, and LTV -- not just debits and credits. Our team has worked with pre-seed through Series B companies and knows what investors expect to see in your financials at every stage.
Services That Scale
Start with bookkeeping and tax prep when you are pre-revenue. Add FP&A and virtual CFO services as you grow. Our packages are month-to-month and adjust as your complexity increases -- no long-term contracts locking you in.
Proactive, Not Reactive
We do not just file your taxes at year-end. We plan ahead every quarter to ensure your entity structure, founder compensation, and R&D credits are optimized -- saving you money before the tax bill arrives.
Find Out How Much Your Startup Could Save
Get a personalized estimate based on your revenue, entity type, and business complexity. Our calculator takes less than 2 minutes and shows you exactly what proactive financial management looks like for your startup.
Calculate Your Savings